IP...What is it, and how does it apply to my business? To answer that question we have to re-examine the 3 principal types of property people can own...and remember Corporations are people too. Well not really, but they apply in this example.

The property types are:

Tangible Property...
Real property...
Intellectual Property...

Since this blog is focused on IP let’s examine that one for now. Though the other two types of properties can, and should, be part of your company's asset pool. Intellectuality Property is often times the most prized asset a company has.

So what is IP exactly? In its simplest form, IP are those things that originate from within...unlike those other two types of property that are tangible, ALL IP begins in the mind of inventive individuals. It is these ideas that, once refined, become IP for the company in question.

Wal-Mart. Oasis Bowling Lanes. Lazer Tag.

These are about all the High Desert has to offer in the way of passing one’s time. Thankfully, with the addition of Ultrastar Cinema and a new swanky Cinemark movie theater, the element of escapism is no longer coupled with any jail time (and resulting lengthy probation).

It is in this spirit that I write to you my experience with new (and occasionally not so new) movies… some of which you should hastily run out the door and see for yourself, and some you should feel fortunate that you only have to live vicariously through my less than satisfactory experience.

It was a particularly chilled Monday evening. My wife of exactly one year sits across from me, her deep blue eyes glistening under the soft glow of the paper lantern hanging above our table. There is a myriad of delectable sushi and a fantastic pineapple sake waiting to be consumed: a fitting precursor for my first foray into the world of movie review writing.

At Attraction Industries we often meet individuals that are looking to turn their unique idea into a profitable business. Many times in our initial consultation, we see individuals putting the cart before the horse by trying to hire us to complete there project without first having laid the proper foundation to build upon. My hope is to educate the public on some ideas to consider before even consulting with a firm such as ours.

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